March 2020
Goodbye Racing

An Editorial complementing the auto tuner theme of the SS20 Season.

Goodfight designed a 5-piece capsule exclusively for Dover Street Market Ginza inspired by the fading subculture: the “Goodbye Racing” club. The term “Goodbye Racing” holds layered meaning, either as a cheeky “bye-bye” taunt to rivals & enemies, or a sober farewell to bygone eras & chapters of life we are forced to leave behind.

“Goodbye Racing” is our middle finger to pressures that tell us to compromise. Our brand will continue to grow & evolve, but our core values will never change.

In keeping with the design concepts of the SS20 collection, the pieces are all made in USA, featuring a mix of tailoring, workwear construction, & dual fabric concepts. The assortment includes a range of finer ready- to-wear pieces, a club tee commemorating the project, and a handmade art object.